JUJUC
Co-founding and designing a circular toy subscription model
In November 2022, I embarked on a mission to enhance early childhood development and help parents reduce toy clutter in their homes.
This venture, grounded in promoting sustainable habits, aimed not only at saving parents money but also at contributing to a greener, more sustainable world.
The big idea💡
Each month, families receive a bundle of toys carefully curated for their child’s age and stage of development, and give the bundle from the previous month back. As little ones grow, their toys evolve too, without clutter or waste.
First year results
In our first year, we successfully created all essential components of the business:
Service
Defined the end-to-end customer experience.
Brand
Defined our visual storytelling and communication.
Operations
Streamlined order fulfilment and daily tasks.
Storefront
Launched and configured the website.
Product
Defined the toy bundles for each month.
Community
Built a like-minded community.
Business metrics
+500
Total orders
+70
Monthly recurring customers
5-10%
Growth Month-over-month growth
Community Metrics
+3k
Instagram followers
6
Podcasts on Youtube
3
Live community events
Shopify dashboard
Customers love us 🤍
The benefits most shared by our customers include:
Minimalist & organized home
Sustainability & conscious consumption
Curated developmental play
Ease, trust & communication
Joy of sharing & circular play
Peace of mind & time freedom
The team
We kept our team small to maintain speed and flexibility. Each of us wore multiple hats, quickly acquiring new skills as needed and leveraging our collective strengths to operate efficiently on a slim budget.
Andrei (me)
End-to-end customer experience, creative direction, brand identity, social media content
Diana
Toys curation, bundles definition, customer nurturing, daily operations, brand identity, social media content
Mihai
Full-stack engineer, web design, Shopify expertise
Chapter 1
How it all began
Everything changed. We became parents
The idea of Jujuc was born from a personal realization following the birth of our son. As new parents, we quickly realized that our small apartment was transforming into a cluttered warehouse of toys.
Surely there were other families facing the same challenge, we thought.
More to come…